Mizuno recently announced its 50-50-50 Virtual Challenge at an exclusive kickoff event at the Mizuno Experience Center in conjunction with the reveal of its highly anticipated custom running shoe – the Limited Edition Peachtree 50th Rider WAVEKNIT™. The 50-50-50 Virtual Challenge, created through the FitRankings app, encourages runners in the U.S. to walk, jog or run 50 miles in 50 days in honor of the 50th Running of the AJC Peachtree Road Race on July 4, 2019.

“We know the AJC Peachtree Road Race is one of the most sought after races in the country with 60,000 runners toeing the line on July 4th,” Stephen Pifer, Associate Marketing Manager of Running, Mizuno USA. “Through the 50-50-50 Virtual Challenge, we are extending the joy and excitement of the Peachtree nationwide to enable everyone to participate with us.”

Participants can register for the 50-50-50 Virtual Challenge now through July 3rd by visiting MizunoUSA.com. The Challenge will officially start on May 15th – and the countdown to the 4th of July begins. Those who achieve 50 miles in 50 days will be notified on July 20th about a special surprise gift courtesy of Mizuno USA.

“The Challenge will connect and engage runners in celebration of this momentous occasion, our nation’s birthday and our love of running,” said Pifer.  “We hope to bring communities of runners and other fitness enthusiasts together to challenge each other in a new and exciting way and inspire people of all ages to be more active”.

The 50-50-50 Challenge is not guaranteed entry into the AJC Peachtree Road Race or any other AJC Peachtree Road Race Qualifying Event.


Keep up with Mizuno Running North America on Facebook, Instagram and Twitter to see the latest gear releases ahead of the AJC Peachtree Road Race. For more information about Mizuno, visit us at MizunoUSA.com. For more information about FitRankings, visit FitRankings.com.

Published: May 2019