In every footwear company on the planet, the design process is a key element in the shoe-building cycle. That’s a given. But Mizuno takes that process several steps further, by utilizing the expertise of the most experienced footwear designers in the world who lay the foundation of a great running shoe design.

The process is complex, but the goal is a simple one: To blend the science of modern shoe-building with the art of shoe design to produce state-of-the-art running shoes.

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If you are running a marathon this fall (or already have run one), many thoughts will cross your mind during your long journey. And one just might be: Why the heck is a marathon precisely 26 miles, 385 yards? Or 42.195 kilometers for our metric friends?

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For runners, it often seems like calluses, blisters and black toenails are just part of the running equation. Our feet take such a terrible pounding from all the miles we put in that foot issues are an accepted part of running.

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Buying a good pair of running shoes should be fairly simple, but for a beginner it can be an intimidating experience. Sorting through all the neat, new shoes models with their high-tech wizardry can be as confusing as a foreign language. Actually, running shoes do have a language all its own. To sort through the clutter, we have tried to simplify the shoe-buying process by taking a beginning runner step-by-step through the procedure.

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