[Peachtree Corners, GA, November 21, 2024] – Mizuno USA, a global leader in sports equipment and apparel is proud to announce a multiyear partnership with AW Sports of Puebla, establishing them as the brand’s exclusive distributor in Mexico. This collaboration marks an exciting new chapter for Mizuno’s expansion into the Mexican market, furthering the brand’s commitment to delivering premium products to athletes across the globe.
AW Sports, recognized for its deep expertise in the local market and an impressive track record of successfully growing global brands within Mexico, will play a pivotal role in Mizuno’s efforts to strengthen its regional presence. Their extensive experience and strategic approach to distribution align seamlessly with Mizuno’s vision of excellence and growth, fostering optimism about the partnership.
“We are thrilled to partner with AW Sports to expand Mizuno’s footprint in Mexico. Their understanding of the market and their ability to elevate brands make them the perfect partner as we continue our mission to bring premium, performance-driven products to athletes everywhere,” said Tim Rumer, Sr. Vice President of Business Development at Mizuno USA. “Entering this new market is a key milestone for us, and we’re excited about the opportunities this partnership will bring.”
Sergio Anaya, Director General of AW Sports, expressed his enthusiasm for the collaboration, stating, “We are excited to partner with a century-old, premium, multi-category brand like Mizuno. Mizuno’s legacy of innovation and performance aligns perfectly with our commitment to delivering top-tier products and services to athletes across Mexico. We look forward to a successful partnership that will undoubtedly strengthen Mizuno’s regional presence.”
With this partnership, Mizuno and AW Sports are poised to deliver the brand’s renowned quality and performance to a broader audience, empowering athletes of all levels throughout Mexico.
About Mizuno USA:
Mizuno USA, Inc. is a wholly-owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, volleyball, swimming, and tennis equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Peachtree Corners, GA.
###
Media Contacts:
Brand Support