What is the secret ingredient behind a successful business? The answer is simple; great owners with a tenacious team behind them. Fleet Feet Rochester and Buffalo are owned by two legends in the industry: David “Boots” Boutiller and Ellen Brenner, who started their business in 2004 with one location. Over the years their business has grown, evolved, and expanded –…
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In the sporting goods industry, there are many brand logos that are immediately recognizable however, there is one logo that has gained greater global recognition in the last decade. A beautiful, free-flowing, graphic emblem of the Mizuno brand, the RunBird. It is more than just a logo for adorning shoes, apparel, and gear. The RunBird symbolizes Mizuno’s belief in the Japanese…
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The sixth video in the REACH BEYOND series features Mizuno Japan’s Para Track and Field Athlete, Saki Takakuwa. After losing her leg, Takakuwa was drawn to competing in a sport she always loved, running. Based in Japan, she plans to not only make it to the 2020 World Champions but to medal in the finals. Her list of accomplishments thus far includes placing at…
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The fifth video in the REACH BEYOND series features Mizuno Tennis’, Yuta Shimizu. A native of Konan, Japan, Shimizu is a left-handed tennis player who set his sights on his dream at the young age of four. With a 69% winning percentage as a junior and 67% as a pro, he hasn’t let anything get in the way. “My source of motivation…
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