Tread Talks: How. What. Why. Behind the Wave Horizon 2

If you’re a sneaker freak like me, you often times find yourself asking the question: How did the footwear designer arrive at this place?  Creatures.  Insects.  Beetles.  That’s how.  Like many other disciplines, footwear design often looks to nature for inspiration.  In this case, it was the Stag Beetle (sub-grouping of beetles known for their pinchers).  The exoskeleton and appendages are

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Coaches Corner: Workouts I Love

Photo by Dan McCauley By Amy Begley, Atlanta Track Club Elite Coach Everyone has a love-hate relationship with running workouts.  Some people don’t do prescribed workouts and just run miles.  Others like the grind of tempos and mile repeats and some prefer the lactic acid inducing short speed intervals. A few of my favorite workouts include the workouts known as

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Mom on the Run: The Winter Grind

The Winter Grind can be rough even for the most motivated runners. It’s cold, dark, and just plain ugly.  Often times made even longer when April fools you and you get those late season snow showers!  It’s with the challenges of the winter runner that I’d like to share my 3 “B’s” of winter training.  BASE. BIBs. BANTER.    

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TREAD TALKS: Introducing the New Wave Inspire 14

Welcome to “Tread Talks” – an essential and reliable blog series that will run you through the latest upgrades in our premium running shoes. Before you continue reading, you must know that this is not your average technical shoe blog. We’re skipping the confusing shoe jargon and excessive tech specs, and we’re putting it into layman’s terms with a whimsical

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