Using an AJC Peachtree Road Race kick-off celebration at the Mizuno Experience Center in The Battery Atlanta as the backdrop, Mizuno revealed the 3rd edition of the custom-designed Peachtree running shoe, the Limited Edition Peachtree WAVEKNIT® R1.
Inspired by the American flag first knitted by Betsy Ross, the design embodies a patriotic red, white and blue theme featuring the iconic race badge, and is the first release of WAVEKNIT® in the U.S. market.
“The AJC Peachtree Road Race is a unique and beloved Atlanta tradition enjoyed and celebrated by runners and spectators of all ages, shapes, sizes and abilities. The excitement from runners and the demand for the custom shoe builds every year,” said Chuck Couch, Vice President of Mizuno USA Running. “As one of the most prestigious road races in the entire world, it was important for us to find the right balance between style and performance in the 2018 design and deliver a shoe all participants would be proud to wear in celebration of our nation’s birthday.”
Introducing a new wave in running, WAVEKNIT® technology delivers flexibility in motion with the needed support in motion to guide a runner’s momentum forward. Combined with WAVEKNIT®, the custom Peachtree shoe features benefits similar to the beloved Wave Rider, including wave technology, U4ic midsole and a premium cushioned sockliner.
Previous editions of the custom Peachtree shoe sold out two weeks before the race. As an added benefit to Atlanta Track Club members, pre-sale of the 2018 edition opened Friday, April 13 online at AtlantaTrackClub.org. The limited edition shoe will also go on-sale to the public Friday, April 27 at running specialty stores in the Atlanta area, the Mizuno Experience Center and online at MizunoUSA.com.
Published: April 2018