Coming Soon: A 360-Degree Red, White & Blue Experience

The birthday of the United States of America and the energy behind the combination of our nation’s colors – red, white and blue – was the inspiration for the Limited Edition Peachtree 51st Rider. Featuring a vibrant, engaging display of color from top to bottom and heel to toe, the custom running shoe is guaranteed to deliver a sense of pride for the U.S.A.

An insider look at the Limited Edition Peachtree 51st Rider design and development, Tina Danforth, running product manager at Mizuno USA, shares how the custom shoe came to be as part of Mizuno’s partnership with Atlanta Track Club.

Where did the inspiration come for the design of the 5th edition custom AJC Peachtree Road Race running shoe?

This year we wanted to highlight the vibrancy of our nation’s colors and deliver a 360-degree view of red, white and blue, no matter how the shoe was positioned. You can see this red, white and blue gradient experience implemented from toe to the heel of the upper, the multi-color wave plate (a first-ever) and red-to-blue paint line around the top edge of the sole.

What excited you most about designing this shoe?

Limited edition shoes like the Peachtree 51st Rider are exciting to have the opportunity to design, as we can take some creative liberties and push limits of ideation more so than a staple shoe in our footwear line. Special touches are integrated, like the flag design on the heel loop and shoelaces, to personalize even more for the occasion.

Were any new innovations leveraged for the Peachtree 51st Rider?

Over the years, the custom Peachtree shoes have created an opportunity for us to introduce new materials and technologies to the market. The Peachtree 51st Rider launches the first stretch-woven upper used in Mizuno running shoes. Using strategically placed stitching, the woven material is able to deliver the right balance of hold in the midfoot and flexibility in the toe box, where runners’ need it most for the ultimate ride.

 

Peachtree 51st Rider
Peachtree 51st Rider

Available in both Men’s and Women’s, the Limited Edition Peachtree 51st Rider retails for $130. Key dates to remember to secure your Mizuno Fourth of July swag.

  • April 1, 2020: Limited Edition Peachtree 51st Rider available exclusively to Atlanta Track Club members purchase.
  • April 15, 2020: Pre-orders for the Limited Edition Peachtree 51st Rider will be available on MizunoUSA.com and with select running specialty stores.
  • May 1, 2020: The full Mizuno Fourth of July collection, including running apparel and the Peachtree 51st Rider, will be available online at MizunoUSA.com and at select running specialty stores.

Mizuno USA is the Official Footwear and Apparel Partner of Atlanta Track Club. For more information about Mizuno news, product and athletes follow us @MizunoNorthAmerica or @MizunoRunningNorthAmerica.

Published: February 2020