In the sporting goods industry, there are many brand logos that are immediately recognizable however, there is one logo that has gained greater global recognition in the last decade. A beautiful, free-flowing, graphic emblem of the Mizuno brand, the RunBird. It is more than just a logo for adorning shoes, apparel, and gear. The RunBird symbolizes Mizuno’s belief in the Japanese…
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After a standout 2018 season on tour, including two Major wins for its JPX irons, Mizuno is ready to lay out a new vision. At the annual PGA Merchandise show this January, Mizuno will headline a new version of our Swing DNA fitting system plus the breakthrough ST190 driver. Already visible on both the European and PGA Tours, the ST190 is…
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For Mizuno, product and sales are only a portion of their purpose as a corporation. Mizuno defines itself as “gear with purpose” – both purpose in product and purpose in life. Mizuno knows sports are so much more than just a competitive game that happens on a field, court or course. Even the brand’s corporate philosophy says its mission is to serve a larger purpose to society…
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In 2015, Mary Chaudoin of Atlanta was 25 years old and described her life as close to perfect. She and her family had luckily experienced little struggle and loss. That all changed when her mom, Nontie, was diagnosed with Stage 3 breast cancer. In the fall of 2015, a doctor confirmed Nontie had a quarter-sized lump in her breast. It was Stage 3…
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