For Mizuno, product and sales are only a portion of their purpose as a corporation. Mizuno defines itself as “gear with purpose” – both purpose in product and purpose in life. Mizuno knows sports are so much more than just a competitive game that happens on a field, court or course. Even the brand’s corporate philosophy says its mission is to serve a larger purpose to society…
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Inspired by Zero: The Emotional Journey
In 2015, Mary Chaudoin of Atlanta was 25 years old and described her life as close to perfect. She and her family had luckily experienced little struggle and loss. That all changed when her mom, Nontie, was diagnosed with Stage 3 breast cancer. In the fall of 2015, a doctor confirmed Nontie had a quarter-sized lump in her breast. It was Stage 3…
Read MoreInspired by Zero: Reducing the Risk – Fitness and Breast Cancer
Every 2 minutes, someone in the U.S. hears the words, “You have breast cancer.” Breast cancer is the most common cancer in women in the U.S., with 1 in 8 women likely to be diagnosed before the age of 70. A person’s risk of breast cancer can be influenced by several factors, some that can’t be changed- like family history, and…
Read MoreInspired by Zero: What It Takes To Beat Breast Cancer
Because of research supported by Breast Cancer Research Foundation, we know breast cancer is not just one disease, and that every journey through breast cancer is unique. In order to beat breast cancer, BCRF funds the best minds in the field and encourages them to think outside of the box. Their research crosses the entire spectrum of cancer – from the most basic biology of a cancer cell to developing innovative new treatments and improving quality…
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