MIZUNO’S BRICK & MORTAR: PHIDIPPIDES, ATLANTA, GA

One of the first things that come to mind when thinking about running is the unique running communities that build over time from city to city. When thinking about Running City, USA you immediately think of one of the building blocks of the running community in Atlanta, GA and that is Phidippides Running Co.

The two locations (Ansley Mall and Sandy Springs) ooze authenticity the moment you walk in. Founded in 1975 by Olympian Jeff Galloway, the goal he had in mind was to build the very type of “community” we see today from this original independent running store. As the world’s first run specialty store, they continue to refine their shoe fitting experience to ensure that each customer gets the absolute best feel, fit, and function from their running shoes.

Every runner knows that to have success in the sport, you need to have consistency in the work put forth in order to have the desired results. This starts with hiring the right staff and perfecting the fit process. Led by Manager Kevin Graham and the ever-so-famous shoe expert Gregory Sheets, these guys have brought the continuity and consistency needed to not only build on the community but to expand it. They have spread the knowledge of how to choose the right shoe and fit for you, and they also help their customers learn how to become a runner through knowledge of training and love of the sport.

Being so embedded in the running community of Atlanta, Phidippides is one of the best locations to train for the AJC Peachtree Road Race. Conveniently located by Piedmont Park, at the Ansley Mall location, Phidippides teams up with Atlanta Track Club and Mizuno for their Peachtree In-Training group, offering Speed Training on Wednesdays and long runs on Saturdays. This is where you can envision your finishing kick of the AJC Peachtree Road Race 10K on a weekly basis. Facilitated through Phidippides, this helps the Atlanta running community to continue to grow a passion for the world’s largest 10k!

The positive vibes flow through the veins of Phidippides and into the running community of Atlanta. Stop on into one of their locations and you’ll surely feel the energy of the running community Jeff had in mind when Phidippides was born!

Mike Dorazil, Mizuno Territory Manager (GA, AL, TN)

Mike has been with Mizuno since May 2017. Known to most as carrying a 160 bowling average with a career best of 241. He continues to perfect his bowling skill to this day with hopes of a perfect game one day. A lifetime runner and former University of Nebraska Track and Cross Country athlete who now has his sights on matching his high bowling score to a 2:41 in the marathon distance someday.

Published: May 2019