In celebration of the 2021 Atlanta Baseball Season, Mizuno is hosting a kick-off event in partnership with Mizuno Ambassador and Nashville recording artist, Julia Cole. The event will be held on Saturday, April 24th at the Mizuno Experience Center located at The Battery Atlanta, the mixed-use development adjacent to Truist Park, and will be open to the public.
The Mizuno Experience Center is Mizuno’s retail store located in Atlanta and holds many customer favorites, including the latest running shoes and gait analysis testing, swing lab simulators for both golf and baseball product fittings, as well limited-edition Atlanta gear exclusively sold at the Mizuno Experience Center.
“We are excited to celebrate the start of the 2021 season with this terrific event at the Mizuno Experience Center inside The Battery Atlanta,” said Jim Allen, Senior Vice President of Corporate and Premium Partnerships for the Atlanta Braves. “Fans are back inside Truist Park and what an added bonus for them to come see Julia Cole before some great baseball.”
Mizuno’s first event in 2021 will feature the limited-edition gear, access to custom fittings and gear builds, and a Meet and Greet with Mizuno Ambassador and Nashville recording artist, Julia Cole.
“We’re enthusiastic to see fans back at Truist Park supporting the season by hosting our brand ambassador, Julia Cole, for this kick-off event at the Mizuno Experience Center. Being able to work in collaboration with not only our athletes, ambassadors, and our partners at The Battery across events and limited edition gear is key to driving a unique experience for Mizuno,” – mentioned Hunter Whitaker, Mizuno Experience Center Manager.
- 4 – 4:45 p.m.: Meet and Greet with Julia Cole at the Mizuno Experience Center.
- Guests can enjoy custom fittings, step into the batting cage for swing analysis, shop for limited-edition gear and apparel, autographs, and photos with Julia Cole.
- Julia Cole will perform a short acoustic set.
- All guests will be required to wear masks.
- 5 – 6:40 p.m.: Julia Cole performs on The Plaza Green Stage.
- 7 – 7:20 p.m.: Julia Cole National Anthem performance before the game.
- 7:20 p.m.: First Pitch
Julia Cole has been a Mizuno Ambassador since 2020 and has been a driving force for women in sports with the brand. She has amassed over 27 million streams and has been featured on CMT, Spotify’s Hot Country, Radio Disney, Apple Music’s Country Risers, and more. Julia’s music style blends authentic country storytelling with a little rhythm and attitude. She got her start performing National Anthems and will continue that tradition at this game.
“When you see my 20 million plays music streams and worldwide tours across social media, you know I’m a musician, but you may not know I actually got my start as a musician while I was an athlete – singing the National Anthem, while wearing Mizuno Volleyball shoes, at my own high school volleyball games,” said Julia Cole, Mizuno Ambassador, and Nashville recording artist. “This is truly a full-circle moment to now be singing the National Anthem at a major sporting event as a Mizuno Ambassador. It’s been a dream come true to work with Mizuno in an athletic and musical sense and using my song ‘Honey Child’ as part of Mizuno’s latest women empowerment campaign called Her Own Story.”
Prior to 2020, April Ross, Jennie Finch, Austin Riley, Mike Soroka, Kenta Maeda, and many other celebrities have stopped by the Mizuno Experience Center to meet fans, sign gear, and sign the Wall of Legends in-store. Fans can stop by to take a photo by the wall with over 30+ signatures from Mizuno legends that have come through to visit. Mizuno ambassador signed gear is also available in-store for viewing.
Published: April 2021